- Volvo’s inaugural defensive driving course and test drive experience saw 240 Volvo owners and enthusiasts gather at Malaysia’s first airbase
- The experience expands on Volvo’s For Life campaign by empowering drivers with the proper mindset and knowledge for preventative safety on the road
KUALA LUMPUR, 19 March 2024 – Volvo Car Malaysia hosted its first-ever Safety Driving Experience to cap its For Life campaign at KL Base, Sungai Besi – the iconic first airstrip in the country.
Held over the first weekend of March, the event saw 240 participants consisting of Volvo owners and fans alike learning essential defensive driving skills through exercises such as brake, steer and avoid and quick-reaction lane changing.
Participants also had the opportunity to experience the cars’ acceleration and handling through slalom course on the 1.8km-long runway itself, with Volvo’s on-board safety technology for cross traffic alert and pilot assist featured between turns.
The event also showcased Volvo’s entire range of fully electric and plug-in hybrid models, including the Volvo XC90 and Volvo XC60 SUVs, the Volvo S90 and Volvo S60 sedans, the Volvo V60 estate, and the sub-compact Volvo XC40 currently offered with either a fully electric or mild hybrid powertrain.
The highlight of the display was the Volvo C40 Recharge Pure Electric crossover SUV in a new Vapour Grey colourway option, updated for model year 2024 with up to 550km* in electric range, faster DC charging for a larger battery pack**, and pixel headlight technology.
“The Volvo Safety Driving Experience perfectly sums up the ethos of our For Life campaign – When you feel safe, you can be truly free,” said Patricia Yaw, Head of Marketing & PR of Volvo Car Malaysia. “We want to empower Volvo drivers with the proper mindset and knowledge for safety on the road, learning life-saving skills with confidence in the latest Volvo cars equipped with cutting-edge advanced driver assistance systems and safety innovations acting as an additional safety net.”
The event was supported by Generali, the official insurance partner; Pirelli, the official tyre sponsor; IKEA, who provided catering and the Småland children’s activity area, and PURAS for a hands-on sensory experience with premium essential oils.
Photo Caption 1: The Volvo Safety Driving Experience at KL Base, Sungai Besi is Volvo Car Malaysia’s inaugural safety driving event, bringing together owners and enthusiasts for a weekend to learn crucial defensive driving techniques in cars equipped with Volvo’s latest safety technology.
Photo Caption 2: Participants were guided by certified instructors in the basics of safe driving, starting from basics such as hand and seating positions.
Photo Caption 3: A crucial technique when encountering an unexpected obstacle on the road, the “brake, swerve, avoid” exercise built drivers’ confidence in the manoeuvr
Photo Caption 4: Participants also trained their reflexes for even more challenging situations, such as sudden lane changing without braking to avoid head-on collisions.
Photo Caption 5: Participants also had the opportunity to experience the cars’ acceleration and handling on KL Base’s 1.8km-long runway.
Photo Caption 6: The Volvo C40 Recharge Pure Electric has been updated for model year 2024 with up to 100km* more range than the previous model, an larger 82kW battery pack with 200kW DC fast charging, and pixel headlight technology at the same price of RM288,888***.
Photo Caption 7: Pirelli was the official tyre sponsor with a highlight on the P ZERO™ E specifically designed for high-end and electrified vehicles, delivering optimal braking performance, outstanding comfort, and ultra-low energy consumption.
Photo Caption 8: Official insurance partner Generali was on hand to showcase solutions for lifetime protection, covering medical and health, motor and home, savings & life protection, and travel and personal accident.
Photo Caption 9: Guests enjoyed IKEA’s iconic Swedish cuisine with a Malaysian touch and popular Småland activity area for little ones to enjoy.
Photo Caption 10: [PURAS] With a specialty in premium essential oils for natural healing and beauty, PURAS provided a hands-on sensory experience for guests to create their signature scent.
Photo Caption 11: Members of Kelab Klasik Volvo showcased Volvo’s long history in Malaysia through their iconic and lovingly-restored Volvo 122, Volvo 144 and Volvo P1800 classic cars.
For more information on upcoming Volvo events, news and launches, visit www.volvocars.com/my or follow Volvo Car Malaysia on Facebook bit.ly/VolvoMY-FB and Instagram at bit.ly/VolvoMY-IG.
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* Range figures as per Worldwide Harmonized Light Vehicles Test Procedure (“WLTP”) under controlled conditions for a new car derived from laboratory testing. Real world range can differ from the stated figures.
** Charging times are dependent on factors such as outdoor temperature, current battery temperature, charging equipment, battery condition and car condition.
*** Price in Peninsular Malaysia.
